How much should I spend on digital advertising?

It depends on your goals, location and competition. We research realistic costs per click and per result first, then recommend a budget. Many campaigns start with a modest monthly test budget and scale up once results are proven.

Which is better, Google Ads or social media ads?

Google Ads reach people actively searching for what you offer, while social ads reach people who match your audience but are not searching yet. Most campaigns benefit from a mix of both.

Do you create the adverts as well as manage them?

Yes. Our in-house team designs, films and animates your adverts, writes the copy and builds the landing pages.

Can you run recruitment advertising campaigns?

Yes. We run recruitment campaigns for councils, NHS trusts, colleges and businesses, targeting candidates on social media and search.

How will I know if my adverts are working?

We set up tracking before launch and send clear monthly reports showing spend, enquiries or applications, and cost per result.

Digital Advertising · Liverpool · UK Wide

Digital advertising that pays for itself.

Paid advertising is the fastest way to reach the people you need, but only if the targeting, creative and landing pages work together. Yellow is a Liverpool digital advertising agency running campaigns that generate enquiries, job applications, event sign-ups and awareness.

We plan, design, film and manage your adverts on Google, YouTube, Meta, LinkedIn and TikTok, and combine them with outdoor and print advertising when your campaign needs to reach a whole city.

Request a proposal See our work

Digital Advertising by Yellow, marketing agency Liverpool

Over 1,000 projects delivered for clients including

What's included

Our digital advertising services.

Google Ads

Search, display and Performance Max campaigns that put you in front of people actively looking for what you do.

Paid social

Meta, LinkedIn and TikTok campaigns targeted by location, interests, job titles and behaviour.

YouTube and video ads

Short video adverts produced in-house and placed where your audience is watching.

Recruitment advertising

Campaigns that reach passive candidates and fill hard to recruit roles.

Ad creative

Static, animated and video adverts designed and tested by our creative team.

Landing pages and tracking

Conversion-focused landing pages, tracking and clear reporting on cost per result.

Examples

A taste of our work.

Hivis.net digital advertising campaign by Yellow

Sheffield City Council billboard advertising by Yellow

Sheffield City Council bus stop advertising by Yellow

Liverpool Hope University bus advertising by Yellow

Beautiful Brows paid social adverts by Yellow

How it works

Four steps from brief to results.

Research

We identify your audiences, keywords, competitors and realistic cost per result.

Create

Our team produces the adverts and landing pages, ready to test.

Launch

Campaigns go live with tracking in place from day one.

Optimise

We test, refine and shift budget to what works, with monthly reporting.

Why Yellow

Why choose Yellow for digital advertising?

Most ad agencies only manage the media. Yellow also creates the video, design and landing pages in-house, so your adverts look better, perform better and are quicker to improve.

We have run digital and outdoor advertising for Sheffield City Council, Liverpool Hope University, Lambeth Healthcare, Hivis.net and many more.

1000+

Marketing projects completed

WORK WITH DIRECTORS

You will have Senior Level Account Management

UK Wide

Clients from Southampton to Aberdeen

In-House

All strategy and production in one place

Case studies

Real projects, real results.

Recruitment

Be The Missing Piece: Recruitment Campaign

Sheffield City Council

Staff Engagement

Communicating Values & Attracting Doctors: A National Campaign

Lambeth Healthcare

Public Awareness

Growing Awareness of LJMU's Schools Outreach Programme

Liverpool John Moores University

Common questions

Digital Advertising FAQs.

Related services

Social Media Marketing Web Design / Development SEO & AI Search

Ready to grow?

Request a bespoke proposal for how we can fix your problems. Sent within 48 hours.

Fill out the form to be sent your bespoke proposal (written by one of Yellow's directors) for our solutions to your specific issue. Or if you just want to discuss your project please feel free to call 0151 427 2900.

We are based in Liverpool but cover the whole UK.

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