Communicating Values & Attracting Doctors: A National Campaign
We partnered with Lambeth Healthcare to introduce their values and vision to GP practices across the federation, while simultaneously launching a national recruitment campaign to attract doctors to the Lambeth area of London, an area that had struggled to recruit. The multi-channel campaign included video production, a new website, digital advertising, graphic design and a week-long careers event.
The Challenge
Lambeth Healthcare needed to communicate its values across its GP federation, while simultaneously attracting doctors nationally to a London borough that had struggled to recruit.
Both audiences needed a compelling case, not just a job listing.
The Solution
We produced a brand film to strengthen engagement within the federation, built a new website, and ran a national digital advertising campaign targeting GPs across the UK.
We also helped organise and promote 'Lambeth Careers', a week-long online programme of events, supported by brochures, billboards and branded materials.
The Results
Successful national recruitment campaign attracting GP interest from across the UK
Stronger brand engagement and values awareness within the federation's GP practices
Lambeth Careers event week delivered with national attendance via targeted digital advertising
Elevated brand and recruitment presence positioning Lambeth as a place to build a GP career
Services
Project Videos
Digital Advertising Campaign
Printed Materials Design
Billboard Advertising
Website We Built
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