Growing Awareness of LJMU's Schools Outreach Programme
We helped Liverpool John Moores University grow awareness of the outreach they deliver to local schools, encouraging more young people to consider higher education, and showcasing the growing partnerships the university has built across the Liverpool community.
The Challenge
Liverpool John Moores runs an extensive schools outreach programme that opens up conversations about higher education for young people who might not otherwise consider it.
But the scale of that work wasn't always visible beyond the schools involved. LJMU needed content that raised awareness of the partnerships and reinforced the university's core values across the community.
The Solution
We produced three films built around LJMU's values (Community, Inclusive and Courageous), each supported by a matching set of print and digital adverts.
The films captured genuine moments from schools across Liverpool, and the advertising extended the message across print, digital and out of home channels.
The Results
Raised awareness of LJMU's schools outreach programme across the Liverpool region
Strengthened relationships with existing school partners and opened doors to new ones
Values-led campaign aligning every message with Community, Inclusive and Courageous
Content used by the internal comms and marketing teams across multiple campaigns and events
Services
Project Videos
Advertising
A series of print and digital adverts built around LJMU's core values, Community, Inclusive and Courageous, designed to run across the schools outreach campaign.
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