Are you sick of competing on price?

Only the biggest and cheapest win on price. Yellow builds the credibility and thought-leadership content that makes buyers trust you as the expert, not the cheap option they’ll regret.

Cancer Research
Crowne Plaza
DHL
Jaguar
Aldi
Unilever
Holiday Inn
NHS
Persil
Q Hotels
Argos
Metropolitan Police
Renshaw
Land Rover
University of Manchester
Cancer Research
Crowne Plaza
DHL
Jaguar
Aldi
Unilever
Holiday Inn
NHS
Persil
Q Hotels
Argos
Metropolitan Police
Renshaw
Land Rover
University of Manchester

The signs you’re trapped in a price war

If more than three of these sound familiar, this page was written for you. The good news? Every one of these symptoms has a fix. And it doesn't start with spending more.

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Prospects ask for discounts on every single proposal
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You’re losing pitches to cheaper, lower-quality competitors
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Your sales team spends more time justifying price than selling value
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You have no visible authority — no talks, PR, podcasts or thought-leadership
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Website testimonials all say "great value" instead of "expert" or "trusted"
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Referrals still ask "how much?" before they ask "how do we start?"

How Yellow fixes it

A programme that repositions you as the obvious expert and makes the cheaper option feel like the risky option.

01

Reposition around expertise, not price

We rewrite your positioning, website and sales copy so every touch-point reinforces that you’re the specialist — the safe, sensible, expert choice — not just another supplier for buyers to compare on a spreadsheet.

02

Build visible authority

We produce thought-leadership content — short videos, podcasts, articles, LinkedIn posts — that puts your best minds in front of your ideal buyers every week, until you’re the name they think of first.

03

Educate buyers on real value

Cheap options exist because buyers don’t know what to look for. We build the guides, comparison content and 'buy cheap, buy twice' stories that help prospects understand exactly what they’re risking by picking the low-cost quote.

04

Weaponise trust & proof

Case studies, on-camera testimonials, awards, accreditations, ratings and results — all packaged and used at every stage of the buying journey so by the time you pitch, the sale is already largely done.

What you get

A single team handles strategy, creative and delivery. So you get a joined-up programme, not a stack of disconnected quotes.

Get a scoped proposal
Clear positioning that stops you being compared on price alone
A public reputation as the expert in your field
Prospects who arrive already convinced you're worth the money
Fewer discount requests and shorter sales cycles
Content that educates buyers on the risk of going cheap
A visible wall of proof: results, reviews and awards
Confidence for your team to hold the price and stop discounting
Higher-quality leads who value expertise over the lowest quote
A proper sales process that isn't just quoting and hoping
Innovative, creative content provided consistently to followers and clients
Trust

not price, is what modern buyers are actually shopping for

Stop discounting. Start commanding your price.

Let’s build the credibility that makes you the obvious choice.

Let our clients do the talking for us.

“Yellow's work is sleek, Oscar worthy and spine-tinglingly good.”

M

MADE at Moddershall Oaks

Client

“Great company to deal with. Yellow has saved me money and taken some of the stress out of managing my business.”

PF

PF Jones

Client

“Yellow has revolutionised our ability to promote ourselves, our brand, our products and our image. The team are extremely responsive, creative, professional, talented and it is a pleasure to see the work they do for us.”

SS

Site Supply Company

Client

“The best thing about working with Yellow is time is taken to understand your business and take into consideration your needs. Since working with Yellow, our online presence has improved massively, with social engagement, website traffic and customer numbers all rising.”

HO

Harrold Opticians Group

Client

“We have the confidence now that any raw idea we have, the Yellow team will take that information and turn it into a marketing master piece.”

P

Permaroof

Client

“We are delighted. Yellow really capture the stories and the successes we wanted to celebrate. YELLOW have been a real pleasure to work with, they delivered exactly what they said they would and more, we would strongly recommend, thank you!”

MK

Community Foundation for Milton Keynes

Client

“Yellow are fantastic to work with from start to finish. I have no hesitation in recommending Yellow to support your marketing and media needs.”

HL

Hoya Lens UK

Client

“Their positive attitude, undoubted talent and friendly, supportive approach means that all projects become a dream to work on. From initial ideas through to delivery, they make sure the process is as simple as possible for the client. Add to this the quality of the end result. It makes choosing them for your project a no-brainer.”

PC

Preston College

Client

Request a bespoke proposal for how we can fix your problems. Sent within 48 hours.

Fill out the form to be sent your bespoke proposal (written by one of Yellow's directors) for our solutions to your specific issue. Or if you just want to discuss your project please feel free to call 0151 427 2900.

We are based in Liverpool but cover the whole UK.

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Yellow

Liverpool's strategic partner & creative consultancy. Strategy, video, design, digital. All under one roof, covering the entire UK.

  • Property & Estate Agency
  • Public Sector
  • Education (Schools, Colleges, Universities)
  • Health & Social Care
  • Retail & E-commerce
  • Manufacturing & Industrial
  • Construction & Infrastructure
  • SaaS & Technology
  • Solicitors & Law Firms
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