Be The Missing Piece: Recruitment Campaign
We planned and executed Sheffield City Council's 'Be The Missing Piece' recruitment campaign to encourage more young people to enter careers in Adult Health & Social Care, driving hundreds of potential carers to open days, career workshops and job applications.
The Challenge
Sheffield City Council needed to address a critical shortage of social care workers, particularly attracting more young people into the sector.
The campaign had to make careers in Adult Health & Social Care feel rewarding and worth applying for.
The Solution
We delivered a full-service campaign covering strategy, video, advertising design, social content and a dedicated campaign website.
Professional photography captured the diversity of Sheffield's carers, culminating in a major open day at Sheffield Town Hall where hundreds of candidates met agencies and learned about available roles.
The Results
Hundreds of potential carers driven to open days and workshops
Successful recruitment fair at Sheffield Town Hall
Increased applications into Adult Health & Social Care roles across Sheffield
Stronger public awareness of caring as a rewarding, meaningful career path
Services
Project Videos
Website for Campaign
Advertising Examples for Campaign
Photography Examples from Campaign
The Open Day Success
The photos below are from the amazingly successful open day for the campaign, which brought in hundreds of potential social workers to talk with agencies with vacancies. This is one of our proudest campaigns ever. Not just for its success but for the real tangible difference it made to the people of Sheffield.
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