We meet business owners every week who tell us the same story: they've spent money on marketing, they've been posting on social, they've paid for ads. And nothing seems to move the needle. In this video David explains why that happens and, more importantly, what to change today.
Most underperforming campaigns aren't failing because the creative is bad or the offer is wrong. They're failing because of inconsistency, weak targeting, and a lack of the Rule of Sevens. The idea that people need to see your brand around seven times before they trust you enough to buy. If you drop off after two or three touchpoints, the whole campaign wastes itself.
Below, David walks through the exact diagnostic Yellow uses when a new client's marketing is underperforming. Watch the video, then check the transcript for the complete breakdown.
