The reason you need to keep marketing. Even when you're flat out. Is trust. People don't buy from businesses they've just discovered; they buy from businesses they've seen a few times, learned from, and started to like. If you go quiet for two months, all that trust decays.
But nobody has a spare four hours a day to write blogs, film videos and post on socials. That's why in this Q&A David explains the two-hour-a-week model Yellow uses with busy founders: batch record, repurpose everything, delegate what doesn't need you, and let the team push it out. Content marketing doesn't have to eat your calendar. It just needs a system.
Watch the video for David's full explanation, then read the transcript below.
