Email is still one of the best-performing marketing channels. But only if you stop doing what everyone else is doing. Long, formal newsletters full of company news are dead. What works in 2026 is short, personal, story-led messages that feel like they came from a friend.
In this Q&A, David talks through the new email marketing rules Yellow uses to help clients turn quiet inboxes into pipeline. Frequency, subject line style, story structure and the follow-up sequence all get a rewrite. If you're still sending "Hello, welcome to our March newsletter" emails, you're leaving money on the table.
Watch the video, then dig into the transcript below for the full breakdown.
