Do you need to retain more clients, and bring them back more often?

You're sitting on a goldmine already: your existing customer list. We build the strategies and campaigns that bring past customers back and stop the ones you have from slipping away.

Cancer Research
Crowne Plaza
DHL
Jaguar
Aldi
Unilever
Holiday Inn
NHS
Persil
Q Hotels
Argos
Metropolitan Police
Renshaw
Land Rover
University of Manchester
Cancer Research
Crowne Plaza
DHL
Jaguar
Aldi
Unilever
Holiday Inn
NHS
Persil
Q Hotels
Argos
Metropolitan Police
Renshaw
Land Rover
University of Manchester

The signs you have a retention problem

If more than three of these sound familiar, this page was written for you. The good news? Every one of these symptoms has a fix. And it doesn't start with spending more.

!
Your revenue is flat even though you keep bringing in new leads
!
Your CRM is full of past customers you haven't spoken to in over 6 months
!
You spend 80% of your marketing budget chasing new business
!
One or two accounts a quarter noticeably damage the P&L
!
You have no formal follow-up, upsell or reactivation sequence
!
You don't know your customer lifetime value, repeat rate or churn rate off the top of your head

How Yellow fixes it

A four-part retention & reactivation programme designed to grow revenue from customers you already have.

01

Audit & segment your customer list

We start by cleaning and segmenting your customer data. Actives, at-risk, dormant, and lost. You'll finally see who's spending, who's slipping away, and where the biggest re-engagement opportunity is hiding.

02

Build a trust-led communication rhythm

Most churn happens because clients feel forgotten. We design a monthly rhythm of story led comms, useful content and personal touch-points so your brand stays visible, valuable and human.

03

Launch reactivation campaigns

For dormant customers we build targeted 'we've missed you' campaigns and thought leadership content that reminds them what they are missing and informs them about aspects of your brand they still do not know about.

04

Measure, protect and grow lifetime value

We track repeat rate, average order value and lifetime value every month, and evolve the programme so more of your existing customers keep buying, keep referring and keep growing.

What you get

A single team handles strategy, creative and delivery. So you get a joined-up programme, not a stack of disconnected quotes.

Get a scoped proposal
A clear picture of who's active, who's at-risk and who's already slipped away
A retention strategy tailored to your business, sector and goals
A rhythm of communication that keeps you present with people who already trust you
A structured reactivation process for dormant customers
Higher repeat-purchase rate and average customer value
Fewer good customers going quiet without anyone noticing
Simple systems your team can run without needing us long-term
Referrals from happy customers you never had the time to ask
A monthly view of lifetime value, churn and retention health
Innovative, creative content provided consistently to followers and clients
5-10x

cheaper to re-engage an existing customer than acquire a new one

Your next best customer already bought from you.

Let's bring them back and stop the leak.

Let our clients do the talking for us.

“Yellow's work is sleek, Oscar worthy and spine-tinglingly good.”

M

MADE at Moddershall Oaks

Client

“Great company to deal with. Yellow has saved me money and taken some of the stress out of managing my business.”

PF

PF Jones

Client

“Yellow has revolutionised our ability to promote ourselves, our brand, our products and our image. The team are extremely responsive, creative, professional, talented and it is a pleasure to see the work they do for us.”

SS

Site Supply Company

Client

“The best thing about working with Yellow is time is taken to understand your business and take into consideration your needs. Since working with Yellow, our online presence has improved massively, with social engagement, website traffic and customer numbers all rising.”

HO

Harrold Opticians Group

Client

“We have the confidence now that any raw idea we have, the Yellow team will take that information and turn it into a marketing master piece.”

P

Permaroof

Client

“We are delighted. Yellow really capture the stories and the successes we wanted to celebrate. YELLOW have been a real pleasure to work with, they delivered exactly what they said they would and more, we would strongly recommend, thank you!”

MK

Community Foundation for Milton Keynes

Client

“Yellow are fantastic to work with from start to finish. I have no hesitation in recommending Yellow to support your marketing and media needs.”

HL

Hoya Lens UK

Client

“Their positive attitude, undoubted talent and friendly, supportive approach means that all projects become a dream to work on. From initial ideas through to delivery, they make sure the process is as simple as possible for the client. Add to this the quality of the end result. It makes choosing them for your project a no-brainer.”

PC

Preston College

Client

Request a bespoke proposal for how we can fix your problems. Sent within 48 hours.

Fill out the form to be sent your bespoke proposal (written by one of Yellow's directors) for our solutions to your specific issue. Or if you just want to discuss your project please feel free to call 0151 427 2900.

We are based in Liverpool but cover the whole UK.

View full contact page
Yellow

Liverpool's strategic partner & creative consultancy. Strategy, video, design, digital. All under one roof, covering the entire UK.

  • Property & Estate Agency
  • Public Sector
  • Education (Schools, Colleges, Universities)
  • Health & Social Care
  • Retail & E-commerce
  • Manufacturing & Industrial
  • Construction & Infrastructure
  • SaaS & Technology
  • Solicitors & Law Firms
Start a project
© 2026 The Yellow Agency. All rights reserved.
Privacy PolicyTerms & ConditionsLiverpool · UK Wide · Since 2010