Question 1

How do you help raise public awareness of the work my organisation does?

Accepted Answer

We start by getting under the skin of what makes your programme, service or organisation special, whether you're a private business, university, hospital, PCN or public sector department. From there we build an innovative campaign using our strategy, video, design and web services to prove your impact and get you seen for the right reasons. It works equally well for organisations that need to demonstrate value to investors, funders or commissioners, and for those who just want more of the public to understand and use their services. If this sounds like a fit, we can put together a no-commitment proposal tailored to your organisation. It usually takes a couple of days to come back to you and can be requested on the page linked below.

Question 2

How can you help keep my staff longer?

Accepted Answer

We turn your onboarding, values, vision and community story into content that people actually connect with. So new starters understand who you are from day one, existing staff feel proud to still be here, and candidates want in. If this sounds like a fit, we can put together a no-commitment proposal tailored to your business. It usually takes a couple of days to come back to you and can be requested on the page linked below.

Question 3

How can I stop competing on price?

Accepted Answer

We reposition you as the specialist, not just another supplier for buyers to compare on a spreadsheet. That means new positioning, thought-leadership content, buyer-education material that exposes the risk of the cheap option, and a wall of proof. Case studies, testimonials, awards. By the time a prospect gets to your quote, they already understand why you're worth it. If this sounds like a fit, we can put together a no-commitment proposal tailored to your business. It usually takes a couple of days to come back to you and can be requested on the page linked below.

Question 4

Where is Yellow based, and do you work outside Liverpool?

Accepted Answer

Yellow is a marketing agency based in Liverpool, on Columbus Quay in the Baltic Triangle. Our team covers the entire UK. We have delivered campaigns for clients from Southampton to Aberdeen and everywhere in between, both in person and remotely. If your team is UK-based, we can support you.

Question 5

What services does Yellow offer?

Accepted Answer

Yellow is a full-service marketing agency and creative consultancy. We deliver marketing strategy, video production, photography, web design and development, graphic design, brand identity, print and out-of-home advertising, social media content, digital advertising and campaign reporting, all under one roof. Because everything sits in one team, campaigns are joined-up rather than a stack of disconnected quotes.

Question 6

How much does a marketing campaign cost with Yellow?

Accepted Answer

Every campaign is scoped to the outcome you need, so we don't publish fixed prices. Once we understand your goals, audience and channels, we send a bespoke, no-commitment proposal with clear line-item pricing, usually within 48 hours. Projects have ranged from single video productions through to year-long, multi-channel campaigns for national brands and the public sector.

Question 7

How long does a typical marketing campaign take from brief to launch?

Accepted Answer

It depends on scope, but most single-video productions run 3 to 6 weeks from brief to delivery, brand and website projects usually 6 to 12 weeks, and full multi-channel campaigns 8 to 16 weeks. We share a full production schedule upfront so you always know what happens next and when.

Question 8

Do you work with the public sector, NHS, PCNs and universities?

Accepted Answer

Yes. A significant portion of Yellow's work is delivered for councils, NHS trusts, GP federations, PCNs, sixth forms, colleges and universities. We understand procurement, governance and stakeholder sign-off processes and know how to shape content that stands up to scrutiny from boards, commissioners and funders.

Question 9

Can Yellow build a website as well as produce the video and design?

Accepted Answer

Yes. We design and build campaign microsites, marketing sites and full corporate websites, all in-house. Because the same team produces the video, photography and design that live on the site, the finished product is genuinely consistent, from the hero film to the smallest social post.

Question 10

Can Yellow train my in-house marketing team instead of running the campaign for us?

Accepted Answer

Yes. Every one of our problem-focused services comes with two ways of working. Full implementation, where we run the campaign for you, or strategy and training, where we build the plan and coach your in-house team to deliver it. That way you get the same senior thinking whether or not you have an internal team to activate it.

Question 11

How do you measure whether a campaign has worked?

Accepted Answer

Before we start we agree the outcomes that matter, whether that is enquiries, applications, event attendance, brand sentiment, reach or engagement. We report back on those specific numbers so you can put clean data in front of a board, investors or funders, not vanity metrics.

Question 12

What industries do you work with?

Accepted Answer

We work across a wide range of industries including public sector, healthcare, education, property, retail and e-commerce, construction, manufacturing, professional services, hospitality and technology. That mix keeps our strategic thinking sharp and lets us borrow effective tactics from one sector and apply them to another.

Question 13

What is the answer to life, the universe, and everything?

Accepted Answer

42.