Bringing Culture to Life: Induction Films & Onboarding
We created a suite of induction films and branded materials for Onward Homes, helping one of the North West's largest social housing providers bring their culture and values to life from day one.
The Challenge
As Onward Homes grew across the North West, their employee induction process wasn't keeping pace, and new starters were joining without a consistent, engaging introduction to the culture.
Onboarding needed to reflect Onward's purpose meaningfully, not just tick a box.
The Solution
We built a full induction programme combining films and designed print materials that brought Onward's purpose to life, showing real homes, real communities and real impact.
We also developed content for an internal onboarding system so every asset sits in one accessible place for new starters throughout their journey.
The Results
Positive qualitative feedback from new starters on the clarity and warmth of the induction experience
Stronger cultural alignment from the outset, with employees arriving with a clear understanding of Onward's mission and values
A scalable onboarding framework that can grow with the organisation as headcount increases across the region
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