Modernising Onboarding & Site Induction Through Video — The Momentum Group case study by Yellow, marketing agency Liverpool
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Staff Engagement

Modernising Onboarding & Site Induction Through Video

The Momentum GroupConstruction & Property Management

The Momentum Group is built on a strong culture of professionalism, responsibility and collaboration. As the organisation continues to grow, ensuring every employee and contractor understands those values from the very beginning is essential. The leadership team recognised that first impressions matter — particularly when welcoming new starters or inducting contractors who will be working on live construction and managed sites.

The Challenge

Traditional onboarding and site inductions often rely heavily on presentations, documents and long briefings. While necessary, these formats can lead to information overload during induction days, reduced engagement from attendees, inconsistent delivery of key messages across sites, and missed opportunities to reinforce organisational values.

For The Momentum Group, every interaction with employees and contractors is an opportunity to communicate the standards and mindset expected on their projects. They needed a way to deliver key information efficiently while ensuring people remained engaged and receptive to the message.

The Solution

We worked with The Momentum Group to create a welcome and induction video series designed to support both new starter onboarding and site induction for contractors and visitors.

The content focused on communicating three key areas:

Organisational Culture — A welcome video introducing new starters to the company's values, expectations and commitment to high standards.

Site Expectations and Safety — Clear guidance for contractors and visitors attending managed and construction sites.

Consistency Across Locations — A format that ensures every person arriving on-site receives the same high-quality induction experience.

The videos were designed to be easily integrated into existing induction programmes, helping break up longer sessions while keeping attention and engagement high.

The Results

More engaging induction days for new starters and contractors

Consistent delivery of key safety and operational information across all sites

Stronger reinforcement of the organisation's values and culture from day one

Clear expectations for both employees and contractors entering the organisation

Services

Video ProductionOnboarding StrategySite Induction ContentScriptwriting

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