Modernising Onboarding & Site Induction Through Video, The Momentum Group case study by Yellow, marketing agency Liverpool
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Staff Engagement

Modernising Onboarding & Site Induction Through Video

The Momentum GroupConstruction & Property Management

The Momentum Group is built on a strong culture of professionalism, responsibility and collaboration. As the organisation continues to grow, ensuring every employee and contractor understands those values from the very beginning is essential. The leadership team recognised that first impressions matter, particularly when welcoming new starters or inducting contractors who will be working on live construction and managed sites.

The Challenge

Traditional site inductions rely on long presentations and documents that lead to information overload, low engagement and inconsistent delivery across sites.

The Momentum Group needed a way to communicate standards and culture efficiently to new starters, contractors and visitors alike.

The Solution

We produced a welcome and induction video series covering three areas: culture and values, site safety expectations, and consistent delivery across every location.

The videos slot into existing induction programmes to break up longer sessions and keep attention high from the moment people arrive on-site.

The Results

More engaging induction days for new starters and contractors

Consistent delivery of key safety and operational information across all sites

Stronger reinforcement of the organisation's values and culture from day one

Clear expectations for both employees and contractors entering the organisation

Services

Video ProductionOnboarding StrategySite Induction ContentScriptwriting

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