Telling the Story of a Liverpool Institution: Medicash
We partnered with Medicash to bring their 150-year Liverpool story to life, showcasing how the health cash plan provider has shaped the city, championed local causes and continued to give back to the community that built it.
The Challenge
Medicash has been part of the fabric of Liverpool for over 150 years, but that story wasn't being told outside their walls.
Despite roots in the Victorian 'penny in the pound' era and a critical role in saving St Paul's Eye Hospital, public awareness had faded. They needed to reintroduce themselves as a proudly Liverpool-built business, not a faceless national provider.
The Solution
We produced a two-part video campaign blending Medicash's Victorian heritage with the human stories of the people who work there today.
We filmed on location across Liverpool and interviewed leadership and employees, giving Medicash a full library of assets to use across web, social, sales and community events.
The Results
Significant lift in local brand awareness, Medicash re-positioned as a proudly Liverpool-built organisation, not a faceless national provider
Stronger community perception, with the films actively shared across Liverpool business networks and civic partners
Employees given powerful content to share, boosting pride and internal engagement
Proof-point storytelling that supports Medicash's ongoing charity and CSR partnerships
Services
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