1 HALF-DAY VIDEO TRAINING WORKSHOP
Create Professional Marketing Videos Without Expensive Equipment
Learn how to plan, film, edit, and publish high-impact videos using free or inexpensive tools, and turn everyday content into powerful marketing that actually gets results.
Video is one of the most effective ways to connect with your audience but for many teams, it feels overwhelming, time-consuming, or too technical.
This workshop removes the complexity.
It’s designed to give your team the confidence, skills, and structure to create professional-looking video content without expensive equipment, large budgets, or specialist experience. Everything is practical, jargon-free, and immediately usable — so your team leaves ready to start creating video content straight away.
DETAILS OF WHATS INCLUDED BELOW…
Included #1
Session 1:
Planning Videos and Types of Content
Objective: Understand the different types of video content your staff can create and how to plan a video that achieves their specific goals.
Topics Covered:
- Styles & themes: Types of videos you can produce effectively
- Understanding your audience: Who will watch your video?
- Key Message and Call-to-Action: What do you want viewers to do after watching the video?
- Pre-Production Planning: Storyboarding, scripting, and shot lists.
- Video Length: Ideal length for different platforms (e.g., Instagram, YouTube, Twitter).
Learning Outcomes:
– Participants will identify the appropriate type of video for their goal.
– Participants will create a basic plan, including a script and storyboard, for a video relevant to their work
Included #2
Session 2:
Filming with Phones and Using External Microphones & Small Lighting
Kits
Objective: Learn how to film professional-looking videos using smartphones, and improve sound and lighting with simple tools.
Topics Covered:
- Smartphone Filming Basics: Horizontal vs. vertical filming, resolution settings, and using gridlines for composition.
- Using External Microphones: Types of microphones (e.g., lavalier, shotgun), best techniques for quality sound recording and how to connect mics to your phone.
- Lighting Techniques: Three-point lighting basics (key light, fill light, backlight), using natural light, and how to use small portable lighting kits.
- Practical Exercise: Setting up a simple interview shot with a smartphone, external microphone, and lighting kit. With checklist for recording activities, events and session.
Learning Outcomes:
- Participants will be able to set up and film a basic interview or presentation using a smartphone and understand basics of how to record quality footage at events.
- Participants will understand how to connect and position an external microphone for clearer audio.
- Participants will improve their ability to create well-lit shots using both natural and artificial lighting.
Included #3
Session 3:
Editing Engaging Videos
Objective: Learn to use a professional (but free) editing software to create polished and engaging video content, even as a beginner.
Topics Covered:
- Introduction to softwares for PC Editing & Mobile phone editing: Overview of the interface, importing footage, and basic timeline editing.
- Cutting and Trimming Footage: How to remove unnecessary clips, transitions, and arranging scenes for flow.
- Adding Music and Voiceover: How to import music, adjust sound levels, and record a voiceover.
- Adding Text and Graphics: How to create engaging titles, subtitles, and add logos.
- Basic Colour Correction and Filters: Adjusting brightness, contrast, and applying simple colour filters.
- Exporting for Different Platforms: How to export your video in the correct format and resolution for different platforms.
Learning Outcomes:
- Participants will gain the ability to edit videos effectively
- Participants will understand how to enhance video quality with colour correction and filters.
- Participants will learn how to export video in appropriate formats for online platforms.
Included #4
Session 4:
Where to use your videos for maximum exposure
Objective: Understand where and how to distribute videos online for the widest reach and the most appropriate audience engagement.
Topics Covered:
- Choosing the Right Platforms: Overview of video use on YouTube, Facebook, Twitter, Instagram, LinkedIn, websites and internal staff platforms.
- Platform-Specific Best Practices: Ideal video lengths, formats, resolutions, thumbnails and how to optimise videos for different platforms.
- Measuring Success: Basic analytics on YouTube and social media platforms (views, likes, shares, engagement rates).
Learning Outcomes:
- Participants will be able to identify the best online platforms for sharing their videos based on their target audience.
- Participants will understand how to optimise video content (titles, descriptions, thumbnails) for better visibility and engagement.
- Participants will learn how to track performance of their videos.
Included #5
Conclusion and Q&A
Final Session:
- Summary of key points from each session.
- An open floor for participants to ask questions or clarify any steps they may need further help with.
Final Learning Outcomes:
By the end of the workshop, participants will have:
- Created a basic plan for a video relevant to their work.
- Gained hands-on experience in filming with smartphones using external audio and lighting equipment.
- Edited a short, engaging video using professional editing software.
- Learned how to post and promote their videos online for maximum exposure.
- Participants will learn how to track the performance of their videos using platform analytics.
Costs
Your training package includes:
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Half-day, in-person training (at your office or ours)
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Full PowerPoint deck for your team
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Session handouts & checklists
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A 3-month follow-up video call with your team to see how they’ve been getting on and answer any questions.
HALF PRICE UNTIL 27 FEBRUARY – £699 + VAT
It’s practical, interactive, and packed with takeaways your team can put into action straight away — leave inspired to revolutionise your marketing!
From a team that has produced 1,000+ video projects for clients such as:
FAQs
Where and when does it take place?
All sessions are held either at your office or at our Liverpool office on Columbus Quay, right on the Mersey. We’ll work with you to find a time that suits your team. Click the button below to book a session, and we’ll sort the rest.
How many people can we bring?
We keep sessions small and focused so everyone can get involved and ask questions. Usually, that means up to 1–5 people per company — but we’re flexible if you’ve got a slightly bigger team.
Is the training practical or theory-based?
It’s 100% practical. We’ll show you exactly how to apply the ideas — not just talk about them. The goal is for your team to leave feeling confident and equipped to do it themselves.
Is this a sales pitch?
Nope — absolutely not. We’re not here to sell you anything (unless you specifically ask about working with us). The session is all about sharing practical, proven strategies you can take away and use yourself. We genuinely love helping clients grow awareness for what they do — and if you get value from the session, that’s a win for us as you might use our services in the future.