Marketing & Communications for social care
Grow Awareness for your Social Care Services with Purpose-Driven Innovative Campaigns
SOCIAL CARE SECTOR
Social care is built on trust, compassion, and connection — and your marketing should reflect those same values. We help you communicate your message with authenticity and clarity. From increasing enquiries and referrals, to supporting staff recruitment and retention, we craft marketing that showcases the heart of what you do and builds confidence with families, commissioners, and communities.
Our team combines sector insight with creative expertise to help social care providers cut through the noise in a highly competitive landscape. We develop strategies that are ethical, compliant, and purpose-led — blending thoughtful design, digital visibility, and genuine storytelling to strengthen your reputation and reach the people who matter most. With Yellow Agency as your partner, you can focus on delivering outstanding care while we make sure the right people know about it.
Check out a case study for one of our social care clients (SHEFFIELD CITY COUNCIL)...
Sheffield City Council hired The Yellow Agency to help with strategy, advertising and content creation for a campaign to help with a recruitment push to bring in more applications in social care workers in the Sheffield area and set up an open day for people to talk with agencies at stalls and see the benefits of working in social care.
Photos below are from the amazingly successful open day for the campaign, which brought in hundreds of potential social workers to talk with agencies with vacancies. This is one of our proudest campaigns ever.
Not just for its success but for the real tangible difference it made to the people of Sheffield.
FAQ's
Why do you feel marketing is so important for social care services?
In the public sector, marketing is about engagement, transparency, and trust — not sales. Local authorities and social care teams use marketing to communicate their services clearly, promote key initiatives, and strengthen relationships with residents, carers, and partner organisations. A strategic marketing approach helps demonstrate impact, improve accessibility to vital services, and highlight the positive difference your teams make every day. It’s also a way to humanise complex systems, giving people confidence in the care and support available to them.
How can marketing support local authority social care objectives
Marketing plays a vital role in helping councils achieve their strategic priorities. From increasing awareness of care services and early-help initiatives, to encouraging recruitment into critical frontline roles, effective campaigns help drive engagement where it matters most. By using audience insights, data, and targeted communications, we help social care departments connect with residents, attract and retain skilled staff, and promote successful partnership working across the wider health and social care system.
How do you ensure campaigns align with public sector values and governance?
We understand the sensitivities and responsibilities of communicating within the public sector. Our campaigns are always ethical, compliant, and accessible, reflecting your organisational values and adhering to relevant communications and procurement guidelines. We ensure that all content is inclusive, data-driven, and representative of your community. Our work is built on transparency, collaboration, and measurable impact — principles that mirror the standards expected across local government and social care delivery.
What kinds of campaigns work best for public sector social care?
Successful campaigns combine clear messaging with a deep understanding of audiences. For councils and public bodies, this often means multi-channel approaches that reach residents, staff, and partners through the right mix of digital, print, and community engagement. Whether it’s recruitment marketing, awareness around safeguarding, fostering, or support services, we tailor each campaign to local priorities and resources. Every message is rooted in empathy, authenticity, and the practical outcomes your teams deliver.
How do you measure the success of social care marketing in the public sector?
We know that outcomes matter as much as outputs. That’s why our work focuses on measuring engagement, reach, and impact against your service objectives — not just impressions or clicks. For example, we track improved awareness among residents, increased uptake of services, higher-quality job applications, or stronger stakeholder perception. By combining quantitative data with qualitative insights, we help you evidence success and demonstrate value for money to internal teams and elected members.
How do you work with local authority teams and frameworks?
We’re experienced in collaborating with in-house communications and commissioning teams, working seamlessly alongside your staff, frameworks, and approved processes. Our approach is flexible — we can deliver end-to-end campaign management or act as an extension of your internal team for specific projects. We’re familiar with public sector procurement, accessibility standards, and reporting requirements, ensuring every piece of work meets compliance expectations and community impact goals.
Get in touch with the team to discuss your project, find out costs and talk about previsou successful projects.
Contact us today and we’ll book in a video call to discuss!