FREE MARKETING TRAINING FOR public sector
FREE 1-2-1 marketing, digital and Internal Comms training for the Public sector
FREE PUBLIC SECTOR
Marketing
SESSION- bOOK TODAY!
Do you want to improve the awareness for your services in your area AND prove the success of your programmes?
One of our directors, who has worked on over 1000 marketing projects including public sector campaigns, can come to your office (or feel free to come to ours in Liverpool) for a free, hands-on strategy session — and yes, the training is designed just for public sector. We’ll dive into the latest strategies that are actually working right now and we cover:
Messaging that connects – learn how to speak your audience’s language and show the difference you are making in the area.
Boosting awareness for your services – build recognition and trust using the right content and channels to increase engagement and show the success of the work you are doing.
Smarter digital advertising – discover where to spend (and where not to!) for the best results.
Improving website usage – simple tweaks to turn more visitors into contact, improve accessibility and increase engagement with the public.
Using video to engage service users, staff and the public – create content that builds relationships and drives action.
- Using AI to help research and structure your messaging – Letting you build content quicker and more effectively.
Better internal communications – use media to lift team morale, share department updates, and embed your values to keep everyone motivated and aligned.
This is a free, in-person training session packed with fresh ideas and proven strategies that actually work in today’s public sector.
Why are we offering these sessions for free? It obviously lets us start a relationship with new clients in the sector if you ever need help with marketing / internal communications or if you need someone to recommend to colleagues. But these sessions have no ‘sales pitch’ – We want you to go away an implement these ideas yourselves (but if you want any marketing help afterwards we hope we are your first call!).
It’s practical, interactive, and packed with takeaways your team can put into action straight away — leave inspired to grow your business!
These free sessions are for management level only, although other members of the team are welcome to come along.
Check out a case study for one of our public sector clients (SHEFFIELD CITY COUNCIL)...
Sheffield City Council hired The Yellow Agency to help with strategy, advertising and content creation for a campaign to help with a recruitment push to bring in more applications in social care workers in the Sheffield area and set up an open day for people to talk with agencies at stalls and see the benefits of working in social care.
Photos below are from the amazingly successful open day for the campaign, which brought in hundreds of potential social workers to talk with agencies with vacancies. This is one of our proudest campaigns ever.
Not just for its success but for the real tangible difference it made to the people of Sheffield.
FAQ's
Is this a sales pitch?
Nope — absolutely not. We’re not here to sell you anything (unless you specifically ask about working with us). The session is all about sharing practical, proven strategies you can take away and use yourself. We genuinely love helping clients grow awareness for what they do — and if you get value from the session, that’s a win for us as you might use our services in the future.
Who is this training for?
We’ve worked with dozens of public sector organisations and we’d like to pass the information of our trial and error on to you. If you’re involved in marketing, communications, or client engagement in the public sector space, this training is built for you.
There will have to be manager level staff at the training otherwise we may have to charge for the time – you cant send over your interns! haha
What will we learn?
You’ll get a deep dive into what’s working right now in messaging, brand awareness, digital advertising, website conversions, video marketing, and internal communications. Everything is designed to be actionable, so you’ll walk away with techniques you can put into practice immediately.
How many people can we bring?
We keep sessions small and focused so everyone can get involved and ask questions. Usually, that means up to 1–5 people per company — but we’re flexible if you’ve got a slightly bigger team.
Is the training practical or theory-based?
It’s 100% practical. We’ll show you exactly how to apply the ideas — not just talk about them. The goal is for your team to leave feeling confident and equipped to do it themselves.
Where and when does it take place?
All sessions are held either at your office or at our Liverpool office on Columbus Quay, right on the Mersey. We’ll work with you to find a time that suits your team. Click the button below to book a session, and we’ll sort the rest.
It’s practical, interactive, and packed with takeaways your team can put into action straight away — leave inspired to grow your business!
These free sessions are for management level only, although other members of the team are welcome to come along.